The Truth About Growing Your Practice

I have been seeing this everywhere and I can't stay silent about it any longer!

“You just need more NP”

“You gotta offer free..”

“Tell the story..”

“Educate more…”

“We do the work for you so all you need to do is focus on giving the best adjustment…”

Please do not listen or take this to heart, because this information is not 100% true.

Yes, it may work every once in a while, but for the majority of the time, it is just a "quick fix" and doesn't work long term.

> Unless you have ZERO new peeps walking in the door, you don’t necessarily need more, you just need to know how to get the ones in your office to say YES to your services.  You certainly don’t need to give away your services, where is the value in that?  Why would you GIVE AWAY your adjustment?

Someone once told me I needed to offer a “free first adjustment” to get them in the door and “sample my services”.  WTF?

First off, I don’t know that new person from Adam.  I need intel in the form of a proper examination and X-Rays (you wouldn’t believe the S&*T I see on Xray which will  absolutely direct patient care). 

Secondly, nobody has the time or the mental fortitude for processing 10-20 NP who are just there for the “free adjustment”.  What a soul crusher.  Wouldn’t you rather have people in your office who are salivating for what you have to offer them, WITHOUT you having to “tell the story louder or educate more?”

People are highly educated now-a-days with them internets, google and WebMD.  They already know what’s wrong.   They just want to know WHY and CAN YOU FIX IT?

> If you truly want to grow your practice with people who want to be there, you must learn to communicate with them on their level.  They don’t want ADIO, or a dissertation on Chiropractic, YET.  They want to know that you REALLY listened to them, they want to feel CONFIDENT that you know WHAT is wrong with them and HOW to get them results.  Once you know how to do that, you are on the road to greatness.