The Business of Chiropractic

Mental certainty... to know beyond any doubt you’ve got what it takes to accomplish the task. This certainty is like a muscle. If you want it to grow, you have to exercise it. This kind of certainty is built, experience-by-experience, mistake-by-mistake and win-by-win.

Like a card trick. Practice moves designed to create specific actions and a very specific outcome, every time. Practiced again and again, in a mirror, on video, looking for any slip that may give your trick away. Because when the time comes, you need to execute, be flawless, you get one shot at getting it right.

Stop and consider the situations you face daily in your practice. Your life. Where is your certainty coming up short? Are you getting stumped by questions and objections? None of them should take you by surprise. The answer to the question or objection has been covered. You should know how to handle every situation with nearly automatic precision. When you know you can’t fail you act with absolute...